As OpenView and many others have documented, Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today.
Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual 2021.
If you missed out on attending SaaStr Annual 2021 – where our outdoor format earned an analogy to the “Coachella of SaaS” – or just want to understand PLG better, here are 6 sessions to study:
PLG SaaStr Session #1: “Mastermind Masterclass: Beyond Product-led Growth: 7 Lessons Learned in Product-Led Scaling with Dropbox’s GM”
Presented By: Rachel Wolan – GM & VP – Dropbox – @rachelwolan
Video: HERE
Intriguing Session Slides:
PLG SaaStr Session #2: “From the Desk of ClickUp’s VP of Operations: Hold Onto Your SaaS: How ClickUp Rocketed from $4M to $70M ARR in Two Years with Product-Led Growth”
Presented By: Aaron Cort – VP of Operations – ClickUp
Video: HERE
Intriguing Session Slides:
PLG SaaStr Session #3: “Building a $5.6B Company with a Product-led Flywheel with Postman’s CEO”
Presented By: Abhinav Asthana – Founder and CEO – Postman – @a85
Video: HERE
Intriguing Session Slides:
PLG SaaStr Session #4: “Mastermind Masterclass: How Community-Led Growth Drives Product-Led Growth with Notion’s CRO”
Presented By: Olivia Nottebohm – Chief Revenue Officer – Notion – @ONottebohm
Video: HERE
Intriguing Session Slides:
PLG SaaStr Session #5: “Mastermind Masterclass: How Community-Led Growth Drives Product-Led Growth with Notion’s CRO”
Presented By:
Mark Jung – VP Marketing- Dooly
Rebecca Kline – SVP Marketing – Loom
Garrett Scott – Head of Marketing, Growth, Demand Gen – Calendly
Video: HERE
Intriguing Session Slide – this gives you a sense of the creative + interactive format:
Last but not least:
PLG SaaStr Session #6: “How to Build a Product-led Sales Engine Through Hypergrowth with Dooly’s VP of Revenue”
Presented By: Michelle Pietsch – VP of Revenue – Dooly
Video With Slides: HERE
In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr?
